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Individuals or professionals: who does best in Brussels?

Published on 29 October 2026

47.7% of active Brussels homes belong to a host with a single listing. Multi-listing hosts book more nights at the same price.

We grouped active entire homes by the number of listings their host manages.

GroupHomesMedian rate / nightNights booked (median)Gross revenue / year (median)
1 home1,156€142114€15,600
2 to 5 homes767€141174€22,100
6 to 20 homes356€138147€17,800
more than 20 homes146€139180€24,400

The market is still mostly individuals

1,156 of 2,425 homes (47.7%) are offered by a host who manages only one. Hosts with more than 20 listings, generally management companies, account for just 6.0%.

Same price, more nights

The median rate is almost identical in every group (from €139 to €142). But multi-listing hosts book more: 174 nights for those with 2 to 5 homes and 180 for those with more than 20, against 114 for a single-home host. Responsiveness, an always-open calendar and day-by-day pricing: organisation makes the difference.

The takeaway

An individual owner can get the same results by working like a professional: reply within minutes, keep the calendar open, adjust prices and deliver spotless cleaning between every stay.

Calculator

Source: Inside Airbnb, data scraped on 20/09/2026 (Creative Commons Attribution 4.0 International). Entire homes with at least one review in the last 12 months. Gross revenue = listed rate × estimated nights booked, before fees and costs. Method and sources.

All analyses

Superhosts earn almost twice as much. Why?Review scores: why homes rated 4.9 book fewer nightsMinimum stay: one night or three, revenue halvesAmenities: which ones go with the best revenue?Guest capacity: each extra guest brings in lessOne in five listed homes no longer books: the real size of the competition