One in five listed homes no longer books: the real size of the competition
Published on 29 October 2026
In Brussels, 750 listed entire homes received no review in twelve months (21.4%). The real market is smaller than it looks.
The number of listings visible online overstates the competition. Some homes stay listed without hosting anyone: an owner who changed their mind, a closed calendar, a home let long-term instead.
| City | Entire homes listed | No review in 12 months | Share |
|---|---|---|---|
| Brussels | 3,509 | 750 | 21.4% |
| Antwerp | 2,062 | 507 | 24.6% |
| Ghent | 966 | 159 | 16.5% |
What it means for a new owner
In Brussels, of 3,509 entire homes listed, 750 received no review in twelve months. Real competition happens among active homes, the ones all figures on this site are based on. Counting listings in a neighbourhood to judge whether it is "saturated" leads to the wrong conclusion.
And for an owner already listed
A home without reviews for several months loses visibility: platforms promote listings that convert. If yours is in that situation, reviving it means new photos, an introductory price and wide availability for a few weeks, long enough to collect fresh reviews.
Source: Inside Airbnb, data scraped on 20/09/2026 (Creative Commons Attribution 4.0 International). Entire homes with at least one review in the last 12 months. Gross revenue = listed rate × estimated nights booked, before fees and costs. Method and sources.